Interviews
Pexels Marketing Leader on Mission-Driven Brand for Millennial, Gen-Z Appeal
Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.
Interviews
Developing Britney Spears’ Brand: An Interview with Kim Kaiman
A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.
Marketing
2021 Social Media Trends: What You Need to Know
Social media experts share their thoughts and tips on the top 2021 social media marketing trends to watch.
Marketing
Your 2021 Reading List: Best Books to Read for Business & Pleasure
Some top business executives and marketing leaders provide recommendations for the best books to read in 2021 and to add to your reading list.
Marketing
2021 Marketing Trends & Insights From Business Leaders
A roundup of predictions and insights about 2021 marketing trends from some of today’s top business leaders and thinkers.
Digital Marketing
How B2C and B2B Brands Created Coronavirus Marketing Strategy for Recovery
Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here’s how you can learn from them.
Marketing
Gen-Z and Millennial Marketing Strategy Means Brand Evolution
Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.
Marketing
The Increased Nostalgia Marketing Trend in 2020 and Beyond
Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.
Digital Marketing
Virtual Influencers Could Be More Than A Marketing Trend
Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?