Here are some tips to help you create the best digital advertising creative to maximize your return on ad spend and acquisition goals.
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Visual bias in marketing and advertising can have widespread impact, based on research and studies. How do campaign images play a role?
Trends within influencer marketing reflect a social media diversity issue that ranges from the algorithm to brand partnerships.
A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.
An interview with the Wattpad head of marketing on how community played a central role to the brand’s growth to 90M users and several hit movies on Netflix.
Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.
If you’re looking to improve performance of your paid ads, here are 5 tips specifically for better b2b advertising and marketing campaigns.
BlackPlanet founder Omar Wasow, currently a professor of politics at Princeton University, speaks about online community building and what goes into creating a resilient, thriving social network.