Digital Marketing
5 Tips to Create Digital Advertising Creative Content That Works
Here are some tips to help you create the best digital advertising creative to maximize your return on ad spend and acquisition goals.
Marketing
Community Building Strategy Beyond Social Media
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Digital Marketing
How Spotify Uses Personalized Marketing as a Competitive Edge
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Digital Marketing
The Ugly Business of Visual Bias in Marketing & Advertising
Visual bias in marketing and advertising can have widespread impact, based on research and studies. How do campaign images play a role?
Digital Marketing
Influencer Marketing Reflects A Social Media Diversity Issue
Trends within influencer marketing reflect a social media diversity issue that ranges from the algorithm to brand partnerships.
Digital Marketing
Lessons on Virtual Community Building Strategy I Learned During the Pandemic
A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.
Interviews
How Wattpad Community Marketing Led To 90M Users & A Netflix Hit
An interview with the Wattpad head of marketing on how community played a central role to the brand’s growth to 90M users and several hit movies on Netflix.
Interviews
Pexels Marketing Leader on Mission-Driven Brand for Millennial, Gen-Z Appeal
Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.
Digital Marketing
B2B Advertising: 5 Tips To Improve Paid Ads, Conversions & ROI
If you’re looking to improve performance of your paid ads, here are 5 tips specifically for better b2b advertising and marketing campaigns.
Interviews
BlackPlanet Founder Omar Wasow: Online Community Building & Social Networks
BlackPlanet founder Omar Wasow, currently a professor of politics at Princeton University, speaks about online community building and what goes into creating a resilient, thriving social network.