A Modern Digital Marketing Blog: SEO, User Experience, Social, and More

Lessons on Virtual Community Building Strategy I Learned During the Pandemic

A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.

How Wattpad Community Marketing Led To 90M Users & A Netflix Hit

An interview with the Wattpad head of marketing on how community played a central role to the brand’s growth to 90M users and several hit movies on Netflix.

By ccmarcelle, 3 weeks3 weeks ago

Pexels Marketing Leader on Mission-Driven Brand for Millennial, Gen-Z Appeal

Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.

By ccmarcelle, 4 weeks3 weeks ago

B2B Advertising: 5 Tips To Improve Paid Ads, Conversions & ROI

If you’re looking to improve performance of your paid ads, here are 5 tips specifically for better b2b advertising and marketing campaigns.

By ccmarcelle, 1 month1 month ago

BlackPlanet Founder Omar Wasow: The Importance of Niche Places in an Online World, interview featured on the Companies & Communities podcast

BlackPlanet Founder Omar Wasow: Online Community Building & Social Networks

BlackPlanet founder Omar Wasow, currently a professor of politics at Princeton University, speaks about online community building and what goes into creating a resilient, thriving social network.

By ccmarcelle, 1 month1 month ago

12 Free Marketing Tools You’ll Love

A list of some of the best free marketing tools to help you with content creation, paid ads, campaign calendars and management, and more!

By ccmarcelle, 2 months2 months ago

Developing Britney Spears’ Brand: An Interview with Kim Kaiman

A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.

By ccmarcelle, 3 months3 months ago