Why are waitlists so popular for product launch marketing campaigns? Here are some of the key benefits with recent successful examples from a variety of companies.
Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.
Looking for the perfect gifts for marketers and copywriters? Here's the perfect gift guide for your holiday shopping!
I tested out new copywriting AI apps to tackle the question: Is artificial intelligence better at marketing than human marketers?
If you're looking to take better advantage of one of the strong channels for sales and marketing communications, apply these easy changes to improve your email marketing performance.
Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?
Recent surveys show cause marketing and communicating brand values on key social issues can increase brand trust and loyalty.
Improving customer retention has a dramatic impact on the success of your product. Onboarding can be the best place to start achieving that.
When it comes to influencer marketing, successful strategy depends on selecting the right brand partner. A micro-influencer campaign can result in better outcomes depending on your goals.
Here's a roundup of career tips provided from LinkedIn professionals from multiple industries reflecting on their first job experiences.