Interviews
How Wattpad Community Marketing Led To 90M Users & A Netflix Hit
An interview with the Wattpad head of marketing on how community played a central role to the brand’s growth to 90M users and several hit movies on Netflix.
Interviews
Pexels Marketing Leader on Mission-Driven Brand for Millennial, Gen-Z Appeal
Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.
Interviews
BlackPlanet Founder Omar Wasow: Online Community Building & Social Networks
BlackPlanet founder Omar Wasow, currently a professor of politics at Princeton University, speaks about online community building and what goes into creating a resilient, thriving social network.
Interviews
Developing Britney Spears’ Brand: An Interview with Kim Kaiman
A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.
Interviews
Redefining Marketing Career Success: Interview with Ross Simmonds
Ross Simmonds, founder & CEO of Foundation marketing agency, discusses what he recommends for defining success beyond the CMO title.