Here are some tips to help you create the best digital advertising creative to maximize your return on ad spend and acquisition goals.
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Visual bias in marketing and advertising can have widespread impact, based on research and studies. How do campaign images play a role?
Trends within influencer marketing reflect a social media diversity issue that ranges from the algorithm to brand partnerships.
A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.