Marketing Strategy Insights for Founders, Brands & Growth Marketers
Less theory.
More Monday morning wins.
Forbes-recognized newsletter · 9,000+ subscribers · Writing about marketing since the days we stressed about our MySpace top 8
About
Somewhere between the buzzwords and the LinkedIn thought leadership posts, good marketing strategy gets lost. If you’ve ever sat through a meeting thinking ‘none of this is actually going to work,’ you’re probably right, and you’re definitely in the right place. I’m Chantelle, a marketing strategist with 10+ years of experience who writes about growth, brand, and the industry moves worth paying attention to.
Consider this your go-to resource for real strategy and the kind of informed perspective that comes in handy when everyone else in the room has an opinion on all things marketing. I also write a newsletter that Forbes called a must-read, and 9,000+ marketers seem to agree. Start with the blog or jump straight to the newsletter.
Start Here
Growth Marketing: The Ultimate Guide to Explosive Business Growth
Acquisition, retention, referral loops, and the full-funnel mindset behind brands that actually grow. This is the foundation.
Read the Guide →Brands Doing It Right (and Wrong)
See all brand studies →Goodies for Your Toolkit
The Best Marketing Books
Copywriting, revenue, advertising and more — the reads that actually change how you think.
12 Best B2B Newsletters
The newsletters worth opening every time they hit your inbox.
20 Best Free SEO Tools
Improve your traffic and keyword rankings without spending a dime.
Best Newsletters for Marketers
Content, social media, growth strategy and more — curated for people who do this for a living.
Latest Articles
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Best Newsletters for Marketers: Content, Social Media, Growth Strategy, & More
Check out this list of the best newsletters for marketers to stay on top of the latest trends, news, and information. Content, growth strategy, social media, and more!
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Growth Marketing: The Ultimate Guide to Explosive Business Growth in 2025
A growth marketing case study from $6-billion brand Duolingo, a language learning app that tries to guilt trip users into more engagement.
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7 Creative Marketing Ideas (and Examples) For Your 2025 Strategy
Keep your 2025 brand, growth and marketing strategy from getting stale with these creative marketing ideas (with awesome examples from interesting brands).