Digital Marketing
5 Tips to Create Digital Advertising Creative Content That Works
Here are some tips to help you create the best digital advertising creative to maximize your return on ad spend and acquisition goals.
Marketing
Community Building Strategy Beyond Social Media
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Digital Marketing
How Spotify Uses Personalized Marketing as a Competitive Edge
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Digital Marketing
The Ugly Business of Visual Bias in Marketing & Advertising
Visual bias in marketing and advertising can have widespread impact, based on research and studies. How do campaign images play a role?
Digital Marketing
Influencer Marketing Reflects A Social Media Diversity Issue
Trends within influencer marketing reflect a social media diversity issue that ranges from the algorithm to brand partnerships.
Digital Marketing
Lessons on Virtual Community Building Strategy I Learned During the Pandemic
A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.