Content Marketing

Content marketing has become an invaluable piece of every brand’s marketing strategy, whether in a B2C or B2B industry. Engaging, informative content is expected of you to assert your position as an expert or thought leader with buyers.

At the same time, developing a consistent amount of high-quality content requires a large investment of resources. It can be an overwhelming undertaking to manage alone.

Content Marketing Statistics

  • 70% of marketers lack a consistent or integrated content strategy
  • 84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events
  • 70% of internet users want to learn about products through content versus traditional advertisements
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep

And let’s not forget the demands of maintaining a blog.

Search engines are increasingly showing preference to websites that feature long, in-depth content.

This extends to blogs.

  • Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts
  • 55% of marketers say blog content creation is their top inbound marketing priority

If you’re looking for support for your content marketing needs, you’ve landed on the right marketing website. My background includes experience as a journalist, public relations professional, blogger, freelance content writer, and content marketer.

Feel free to explore examples of my content marketing work and published pieces below.