Content marketing has become an invaluable piece of every brand’s marketing strategy, whether in a B2C or B2B industry. Engaging, informative content is expected of you to assert your position as an expert or thought leader with buyers.
At the same time, developing a consistent amount of high-quality content requires a large investment of resources. It can be an overwhelming undertaking to manage alone.
Content Marketing Statistics
- 70% of marketers lack a consistent or integrated content strategy
- 84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events
- 70% of internet users want to learn about products through content versus traditional advertisements
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep
And let’s not forget the demands of maintaining a blog.
Search engines are increasingly showing preference to websites that feature long, in-depth content.
This extends to blogs.
If you’re looking for support for your content marketing needs, you’ve landed on the right marketing website. My background includes experience as a journalist, public relations professional, blogger, freelance content writer, and content marketer.
Feel free to explore examples of my content marketing work and published pieces below.