Digital Marketing
5 Tips to Create Digital Advertising Creative Content That Works
Here are some tips to help you create the best digital advertising creative to maximize your return on ad spend and acquisition goals.
Digital Marketing
How Spotify Uses Personalized Marketing as a Competitive Edge
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Digital Marketing
Lessons on Virtual Community Building Strategy I Learned During the Pandemic
A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.
Interviews
Pexels Marketing Leader on Mission-Driven Brand for Millennial, Gen-Z Appeal
Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.
Interviews
Developing Britney Spears’ Brand: An Interview with Kim Kaiman
A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.
Marketing
2021 Social Media Trends: What You Need to Know
Social media experts share their thoughts and tips on the top 2021 social media marketing trends to watch.
Marketing
Your 2021 Reading List: Best Books to Read for Business & Pleasure
Some top business executives and marketing leaders provide recommendations for the best books to read in 2021 and to add to your reading list.
Marketing
2021 Marketing Trends & Insights From Business Leaders
A roundup of predictions and insights about 2021 marketing trends from some of today’s top business leaders and thinkers.
Marketing
3 Ways Marketing Psychology Can Improve Holiday Sales & Campaigns
Looking to improve holiday sales and marketing campaigns? You might want to learn these marketing psychology principles.
Digital Marketing
How B2C and B2B Brands Created Coronavirus Marketing Strategy for Recovery
Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here’s how you can learn from them.