Chantelle Marcelle, Brand and Marketing

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Interviews

Developing Britney Spears’ Brand: An Interview with Kim Kaiman

A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.

By Chantelle, 2 yearsFebruary 14, 2021 ago
Marketing

2021 Social Media Trends: What You Need to Know

Social media experts share their thoughts and tips on the top 2021 social media marketing trends to watch.

By Chantelle, 2 yearsJanuary 17, 2021 ago
Marketing

Your 2021 Reading List: Best Books to Read for Business & Pleasure

Some top business executives and marketing leaders provide recommendations for the best books to read in 2021 and to add to your reading list.

By Chantelle, 2 yearsJanuary 10, 2021 ago
Marketing

2021 Marketing Trends & Insights From Business Leaders

A roundup of predictions and insights about 2021 marketing trends from some of today’s top business leaders and thinkers.

By Chantelle, 2 yearsJanuary 3, 2021 ago
Digital Marketing

How B2C and B2B Brands Created Coronavirus Marketing Strategy for Recovery

Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here’s how you can learn from them.

By Chantelle, 2 yearsDecember 13, 2020 ago
Marketing

Gen-Z and Millennial Marketing Strategy Means Brand Evolution

Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.

By Chantelle, 2 yearsDecember 6, 2020 ago
Marketing

The Increased Nostalgia Marketing Trend in 2020 and Beyond

Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.

By Chantelle, 2 yearsNovember 22, 2020 ago
Digital Marketing

Virtual Influencers Could Be More Than A Marketing Trend

Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?

By Chantelle, 2 yearsNovember 15, 2020 ago

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