A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.
Some top business executives and marketing leaders provide recommendations for the best books to read in 2021 and to add to your reading list.
A roundup of predictions and insights about 2021 marketing trends from some of today’s top business leaders and thinkers.
Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here’s how you can learn from them.
Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.
Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.
Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?