Marketing
Gen-Z and Millennial Marketing Strategy Means Brand Evolution
Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.
Digital Marketing
3 Benefits of Waitlists For Your Product Launch (Plus Examples)
Why are waitlists so popular for product launch marketing campaigns? Here are some of the key benefits with recent successful examples from a variety of companies.
Marketing
The Increased Nostalgia Marketing Trend in 2020 and Beyond
Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.
Marketing
The Ultimate Gift Guide for Marketers and Copywriters
Looking for the perfect gifts for marketers and copywriters? Here’s the perfect gift guide for your holiday shopping!
Digital Marketing
Is Artificial Intelligence Better at Marketing & Copywriting Than Humans?
I tested out new copywriting AI apps to tackle the question: Is artificial intelligence better at marketing than human marketers?
Digital Marketing
5 Easy Changes to Improve Email Marketing Performance
If you’re looking to take better advantage of one of the strong channels for sales and marketing communications, apply these easy changes to improve your email marketing performance.
Digital Marketing
Virtual Influencers Could Be More Than A Marketing Trend
Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?
Marketing
Cause Marketing & Brand Trust: Communicating About Values & Politics
Recent surveys show cause marketing and communicating brand values on key social issues can increase brand trust and loyalty.
Digital Marketing
A Complete 2021 Guide to Onboarding: How to Keep Your Customers & Reduce Churn
Improving customer retention has a dramatic impact on the success of your product. Onboarding can be the best place to start achieving that.
Marketing
Macro vs. Micro Influencer Marketing: Picking the Best Brand Partner
When it comes to influencer marketing, successful strategy depends on selecting the right brand partner. A micro-influencer campaign can result in better outcomes depending on your goals.