Mobile-First Marketer Mentality: Why Mobile Marketing Matters (A Lot!)
Why should you prioritize mobile marketing, and how can you transform into a mobile-first marketer? Learn more about how to embrace mobile for better ROI.
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4 Digital Marketing Trends You Should Invest In
4 Digital Marketing Trends You Should Invest In [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Digital marketing is a term that is heading toward becoming obsolete as marketing technology and digital tools take a much more significant role for brands. Digital marketing skills are essential in order to achieve all of the things being asked of today’s marketing departments. Staying…
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11 Email Marketing Segmentation Methods to Improve Engagement
11 Email Marketing Segmentation Methods to Improve Engagement [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Email marketing segmentation is the practice of breaking up your contact list into smaller groups by set criteria in order to target more effectively. It gives you flexibility in creating different versions of email campaigns that speak better to the needs or interests of different…
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5 Common Social Media Marketing Mistakes to Avoid
5 Social Media Marketing Mistakes to Avoid [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Social media marketing is more than just tweeting a few times each week. Social media is a significant marketing communication platform. It’s a digital space that can be utilized for furthering your brand’s digital presence. For these reasons and more, it deserves the same methodical approach…
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5 Common Marketing Mistakes That Might Be Damaging Your Brand
5 Common Marketing Mistakes That Might Be Damaging Your Brand [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Marketing is a crucial component to any business plan. Successful marketing and branding strategy can open incredible opportunity for a business. Unfortunately, the reverse is also true. A weak marketing strategy can have devastating effects on a business, with the overall costs being…
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3 Steps To Improve Your Blog Content Marketing
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Improve Your App Marketing: Social Media, Deep Linking and Mobile Ads
Improve Your App Marketing: Social Media, Deep Linking and Mobile Ads Good news for app developers. Total app downloads from both Google’s Play Store and the iOS App Store increased 8.2% in Q1 of this year over last year, with more than 17 billion downloads total. Mobile users are also spending more time using apps…
