Driving Startup Growth With Social Media, Feat. Yac Co-Founder Jordan Walker
Listen to full interview on Spotify by clicking here or on Apple Podcasts by clicking here!
Many executives hesitate when it comes to using social media for personal branding. There are a number of related challenges, from as simple as knowing what to say on a regular basis to fear of trolls. Yac co-founder Jordan Walker credits use of social media for helping to drive growth of his startup, though.
Jordan and his team developed Yac, an async voice and video messaging platform to share ideas and talk to your team at any time. The tool’s goal is to offer a virtual environment where employees feel more relaxed and forget about Zoom and similar platforms that carry working connotations.
In the newest episode of the Marketing Talks: Companies and Community podcast, Jordan discusses how his team’s use of Twitter helped them to build an incredible network and led to successful funding.
He also talks about why fostering a virtual community can help businesses create stronger hybrid and remote work culture.
Key Insights from Jordan Walker
People are much more likely to resonate with a story and a human than a brand.
Jordan believes that people prefer seeing a human face or hearing a human voice when communicating with a company rather than chatting with robots. That’s why he and his team do their best to let their customers get to know them instead of the brand itself.
“We just realized that people are much more likely to resonate with a story and a human than a brand,” Jordan said.
“We do have the branded Yac account [on social media]. It is important to have it and show your face. I think everybody has an experience where they call some sort of customer support or whatever, and they’re like, ‘Oh, I just want to talk to a human.'”
Related Content: How to Counter Declines in Organic Social Media Reach
“Nobody likes talking to a robot or a thing that’s faceless. And frankly, we also love telling people what we’re up to. By being very public about what you’re doing, it ends up being like a network and superpower. It helps every aspect of the business.”
We are focused on helping teams be obsessed with our product.
Jordan claims that users already love Yac, but he believes they will soon love it even more.
“So what we’re primarily focused on right now is growth. There’s a lot of folks on Yac who just love the product as is. And so what we’re really focusing on is helping those existing teams to go from loving the product to being absolutely obsessed with it.”
“Some users were like, ‘We’re getting the Yac logo tattooed on our arm because we love it so much.'”
Community building is an intricate part of what we got going.
Jordan believes in community building, especially now, when most teams switched to remote working.
He suggests the virtual working environment should be less formal and more focused on building a casual community.
Related Content: Benefits and Examples of Product Launches with a Waitlist
“We live in a world now where we do have the tools. We do have the games. And the things that actually support this online community building and friendship building.”
Other Highlights from Jordan Walker’s Episode
Yac: An Audio/Video Messaging Tool
“I’m Jordan Walker, and I’m one of the three co-founders of Yac. If you have not seen what Yac is, we are essentially async messaging to help you avoid the pointless meetings in your life. We’ve been working on the company for about two and a half years now, and we’ve raised some funding from awesome people like Slack, GGV, Backstage Capital and Arlan Hamilton, etc.”
“It can’t be the Zoom of the world. It can’t be the Slacks of the world. You got to go bigger than that. And I think that’s part of the inherent beauty of the asynchronous nature of it. So since Yac is async and it’s on your own time, you’re not forced to feel like it’s the thing you have to do. When you spin up a Zoom call, you gotta schedule it. You gotta find the link. You gotta look prepared, make sure your lighting’s good, and make sure your camera looks good, that your audio sounds good. With Yac, you’ll go for a walk, and you’ll Yac from your phone.”
Encourage Your Team to Do Things That Don’t Feel Like Work.
“I think a lot of people, with Zoom being so prominent in everybody’s life, forget to pick up the phone and FaceTime friends or give them a normal phone call. When we are on a Zoom call, I feel like I’m sitting here at my laptop, and it’s all very structured and organized. It has a certain connotation to it.
Related Content: How Zoom Uses Experiences to Win
I think people forget the ease and the meaningfulness of a regular phone call. I met myself personally a lot of people at Yac; we all like playing video games. So, we’ll all hop into a Fortnite together. And we also have random group chats about whatever. People are like, ‘Oh, we have a random channel on Slack.’ Well, that’s not good enough. Slack still has a work connotation to it. I have a group chat on Twitter with some of our people. We have a group chat on Instagram where we send this stupid viral stuff that you see on Instagram. Doing things that feel normal and not worky really helps drive that forward, as well.”
We Want Our Users to be Our Champions. And That’s Done Through the Community.
“Community actually plays an intricate part and will be playing an intricate part in our growth, especially moving forward. We’re putting together something around some of our top users, friends, family, people that we love and know that use Yac all the time to help you dictate what features we want, what requests there are, what problems there are, stuff like that. So we’re going to be having game bites with our community if anybody wants to show up and play a game on Discord. We’re going to be doing stuff like that. We’re going to be doing movie nights together. I can tell you, we’re not taking our foot off the brake anytime soon when it comes to community ’cause it is so massively important. We want our users to be our champions for us. And that’s done through the community.”
Yac Has Never Done Any Sort of Paid Acquisition
“We’ve spent a very tiny amount on marketing ever in the history of the company, which is cool. There are three things that we do super well and that we are going to be tripling down on the marketing front. One is the community stuff. We are going to be doing some events next year. And then, we’ll also be putting together some content online. For example, Here’s Why We Love Yac, or Here’s How We Use the App and things that are more organic and based on our community. But also things that show like, ‘Here’s other people who are using Yac and building that social proof.'”
Listen to full interview on Spotify by clicking here or on Apple Podcasts by clicking here!
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Full transcript available below.
Jordan Walker: Yeah. Thank you for having me on first off. But, hey, what’s up everyone? I’m Jordan Walker. I’m one of the three co-founders of Yac. If you have not seen what Yac is, we are essentially a async messaging to help you avoid the pointless meetings in your life. So we’ve been working on the company for about two and a half years now, which is actually kind of crazy to think about.
And we’ve raised some funding from really awesome people like Slack, GGV Capital, Arlan Hamilton, Ankur from Teachable, Sawhill and [00:01:00] Anthony Pompliano. So we’ve been, grinding for awhile now and that stoked to talk about community, remote work and what we’re doing today.
C: Yeah. I, it’s funny because we’ve never talked. I am not directly connected with anyone, you know, Yac, but I’ve heard so much about and from you guys just like online. You guys are amazing at, you know, social marketing and I think branding and just jumping in and being part of the online community. Is that like intentional, where all of the co-founders are really active and trying to get the message out there?
Jordan Walker: Yeah, definitely. ‘Cause we just realized that like, people are much more likely to resonate with like a story of a human than they are a brand. And so, you know, obviously we do have the branded Yac account that it is important to have it. It kind of show face on. People are just generally speak like once to talk with other humans.
Right? I think everybody has an experience where they call some sort of customer support or whatever and they’re like, “Oh, I just want to talk to a human”. Like, nobody likes talking to like a robot or a thing that’s kind of [00:02:00] faceless, if you will. So yeah, it’s totally intentional on our end. And frankly, we just also kind of love, you know, telling people like what we’re up to.
And also just like making friends, ’cause it’s also so many other awesome people out there that we can connect with. And, you know, by being very public about what you’re doing, kind of ends up being like, a networking superpower just helps, you know, every aspect of the business. So, you know, in short, the answer is yes. Very, very intentional on our end about, you know, making sure we’re, we’re doing the building the public thing, if you will and building that community, very intentionally.
C: Yeah. So, you know, part of what fascinated me about you guys is that you’re based out of Orlando. Is that still the case that you guys are…?
Jordan Walker: It is, we are the random people from Orlando, Florida. And so I always like to say we were in Florida before it was cool to be in Florida, but yeah, Orlando, Orlando based, for sure.
C: Yeah. So what was that like? Because, I mean, Orlando is not like, I lived there for a very long time, not a tech space.
Jordan Walker: It is not a tech scene at [00:03:00] all. And it was really interesting for us. So what was funny is, early on in the lifetime of Yac, we actually had a term sheet from an investor out in the Valley. And five days before Christmas actually pulled it from us because we said we were not relocating to the Valley, that we were going to stay in our window. Which is crazy to kind of think about in retrospect, because you know, we’re building a remote first tool.
So like, of course we should like dog through our own product, like you’re remote, but nonetheless, yeah. I mean, there was definitely some like serious things early on of or like, you know, problems that we had early on because we weren’t or like we were in Orlando. Now that, you know, audio and remote work happened to be the hottest things in the entire world, it’s completely fine.
We don’t really like, feel the problems anymore. But we were trying to get this thing off the ground. I mean that was definitely the case. And also building a network really from the outside in was tough for us because we truly had no connections to like the Valley, tech Twitter, if you will. We were really just like the random people from Orlando, trying to, you know, do what we can [00:04:00] do to make this thing happen. So, yeah. Starting out in Orlando was tough, but we were able to kind of like get through it and show people, “Hey, you know, there’s really awesome people all over the place, building really cool products and companies. And it’s not exclusive to, you know, in New York, Miami, the valley or LA even. So.
C: So you guys have done like, obviously an amazing job of fundraising. How would you say that like that community and networking aspect that you guys have killed it at supported that?
Jordan Walker: Yeah. So I think we, I mean, I don’t think we would even be here if it, it wasn’t for that. And so the reason is, so actually the genesis of Yac actually started on Twitter, which is kind of crazy to think about. So, you know, the long story short, we had a wait list that we kind of built up on, on ProductCon early on in 20, 20 or later on in 2018.
And then as you know, we continue to pour gas on Yac a little bit. One of the users that actually mentioned Adam Draper on Twitter, who ended up writing us our first pre-seed check. So if [00:05:00] it wasn’t for that moment or that thing happening, or like us building that community, we would have never gotten that intro to Adam.
Like we probably wouldn’t even be here having this conversation, which is kind of wild to think about. And then beyond that, you know, it’s really helped with our fundraising in general. Right? It helps keep us top of mind people, no who we are. People stick relatable. People know we’re not just like these strangers, right?
‘Cause like, you know, one thing that you’ll see, you know, with the Valley or with, you know, places like New York, it’s very easy to just kind of like walk down the road or like drive at 20 minutes away and go meet with someone in person and kind of have that face to face interaction. Versus, you know, when you’re in Orlando, Florida, where nobody else is, you kind of have to try a little harder to be, to be present to these people or at least be top of mind. And so yeah. Again, the community building stuff and being very public about what we were doing helped a lot in that regard because it kind of made people feel like they already knew us and helped put more, you know, like faces to names and realize, “Hey, these people are humans too.”
And just kinda like, yeah, just better dive with us. So I said, I’d say, yeah. The community building definitely [00:06:00] helped the fundraise aspect. And I think every regard. We always joke that if it wasn’t for Twitter, we would’ve never fundraised. And probably a majority of our fundraising is directly a result of Twitter.
So, so yeah. Very great, great, grateful for Twitter community building and everything related.
C: Yeah, VC Twitter is strong. Tech Twitter and VC Twitter.
Jordan Walker: It, it really is. It’s, it’s a different beast, different beast, for sure.
C: So, you know, remote work, you guys kind of, you said you started about two and a half years ago, which was pretty much the perfect timing with the fact that like you were already started and, yeah. So, I mean, what happened? Could you give us a little bit more about the story and the perfect timing?
Jordan Walker: Yeah. You know, God willing or whatever. I just, you can’t, you can’t make it up because we happen to be building a remote work audio tool.
Jordan Walker: You know, when those became the two most popular things in the entire world. So going back to [00:07:00] the genesis of Yac to kind of give some more color into the story.
So we had been, my co-founders and I had been running a remote design agency for the last eight years or since 2013, however long that’s been. We’ve been running into a real design agency for the last, yeah, since 2013. And inside of that, you know, we would build our own products 10 times. And what we found to work really well for our agency is actually building other products. It’s kind of like a marketing stunt to get people into the agency. So, you know, we built some like big meme generators that went viral that like, you know, brought people, new clients for us. And product hunt in 2018 actually had their first maker festival.
And we actually had or like product of Yac is kind of like one of those tools or like vehicles for us. We thought, “Hey, we’re going to build Yac and ship it. And that way people can see what we can do in a really short amount of time, which will inherently bring us clients back to us.” So while it kinda did to some degree, when we submitted it to the maker’s festival, we actually, the unexpected happened, we actually ended up crushing the competition, place first and got a massive wait list of around 3000 teams. And at the time, [00:08:00] you know, we were still these random people from Orlando, Florida, and we’re were like, “Huh, we have something kind of special here.” Like you don’t run into massive wait lists and in such a short amount of time if you don’t really have like lightning in a bottle.
Jordan Walker: We were like, “You know what, we’re going to like keep running this as it’s important to our clients. ‘Cause we’re still running the agency full-time. That was what we’re doing for our full-time working. And obviously need income.” So we continue to work on it for a little bit.
And then, you know, like I mentioned earlier, I’ll never January 7th, sitting in our hotel room in Las Vegas together. We were there for CES. One of our Yac users, Aidan Wolf had mentioned Adam Draper on Twitter and was like, “Adam, check this thing out. Like it’s the coolest thing in the entire world.” And then within five minutes, Adam DM’d his cell phone number to my co-founder Justin.
And we were like, “Oh my God, no way it’s just happening.” Like, “This is the coolest thing in the entire world.” Like we definitely had a fangirl moment. So Justin calls up Adam. We’re on the phone and Adam’s like, “Hey, like I dig this thing. It’s really cool.” Like, “I get like, you just like got the vision.” Like, we didn’t need to explain it.
Like you just got it. And he was like, “Hey, I would love to fund this thing. [00:09:00] And kind of like, we had a pre-seed round for you guys.” And so we’re like, “You know what, like this, there’s no downside to doing this. We’ve always wanted to just start up. We knew we got something special here with Yac. So let’s do it.”
So Adam, I ended up leading our pre-seed round with Betaworks and Earnest Capital, now the Commonfund. And honestly we haven’t looked back since, so we raised a small pre-seed from them and then just kept building and building and building and, you know, fast forward to just a couple of months ago, we raised that big series A from GGV and Slack.
So kind of a wild story for us for how we got here, not your traditional, startup story, but nonetheless still really, really cool.
C: Yeah. That’s, that’s amazing. Like, I love hearing stories like this, where it’s just like hard work pays off, I guess. So what exactly is next for you guys, as far as your roadmap? So you’ve got all of this funding now and, you know, do you have a huge user base right now, or are you looking to grow that? Is growth your main focus?
Jordan Walker: Yeah. So what we’re [00:10:00] primarily focused on right now is growth. So, there’s a lot of folks on Yac who’d just like love the product as is. And so what we’re really focusing on is helping those existing team to go from loving the product to be ab, I mean, absolutely obsessed with it, what I actually told a couple people last week is actually, I saw in a while on LinkedIn.
Some of the users were like, “You know, we’re getting the Yac logo tattooed on our arm ’cause we love it so much.” And so I’m not encouraging it anyone or any users to get our logo tattooed on them. That’s just kind of like a good representation of what we’re trying to do right now. Right? So really just heads down on growth and really making it that experience that much better for our users. And then also, you know, onboarding new existing teams as well. So yeah.
A lot of what we’re doing is around growth right now. And just kinda like heads down doing that, you know, no, no fancy secrets or sauce or anything like that. And just kind of doing the work and getting it done at this point.
C: Yeah. And it sounds like community has been like part of your DNA from the beginning. So how do you, have you already started to include [00:11:00] community in the growth strategy or is that completely separate from growth and something else that you’re working on?
Jordan Walker: No. Community is actually plays a really intricate part and we’ll be playing a really intricate part in our growth, especially moving forward. So, you know, we’re putting together something around like a Yac VIP’s if you will. You know, some of our top users, friends, family, people that we love and know that use Yac, you know, all the time, to be frank.
And so we’ll be putting that together, you know, in helping them or work with them to kind of help you dictate what features we want, what requests there are, you know, what problems there are, stuff like that. So we’re really, really excited about doing that. And then also, you know, just the stuff that we continue to do on Twitter, right?
So we’re going to be having, you know, game nights with our community, if anybody wants to, you know, show up and play. You know, a game on Discord and hanging on on Discord or something like that with us, you know. We’re going to be doing stuff like that. We’re going to be doing movie nights together. You know, sending out swag to people.
You know, this community building is definitely intricate part of what we got going on and I can tell you, we’re not taking our foot off the brake anytime soon when it comes to community. ‘Cause just so, so, so massively important, right? We [00:12:00] want our users to be our champions for us. And that’s done through community.
So we’ll be intricate part of the growth strategy.
C: You talked a little bit about like the difference between like virtual and then in-person community building and networking. I think that that’s been like a huge challenge for people coming out of the pandemic. Like, is it as effective for us to stay remote or do we need to have our employees and like, you know, trade shows then continue to do the community building, networking, growing in-person rather than virtual.
So what are your thoughts on that and how have you guys found success with like…
Jordan Walker: Yeah.
C: really focusing on remote first?
Jordan Walker: Yeah. So for this conversation, there’s a couple of things that I love to mention just up the gates kind of set the stage. So one thing is that it’s important to remember the last year was not true remote work. So when I, when I say that, I mean, that was locked in your house. You can’t go anywhere.
You can’t [00:13:00] go visit friends and family. You can’t go to the bar. You can’t go hang out. Like you can’t go do any sort of socializing. Right?
And so people, you know say, based off that, “I hate remote work or like remote can’t work.” Well, that’s not true. What we did the last year and a half or so, however long it’s been, like really sucked for anyone.
You know, the way that we think about remote work is not having to go into your office every day. But at the end of the day, you can still, you know, go hang out with your friends at a networking event. You can go to the bar, you can go visit friends, you can go visit family. Right?
You can go work at a co-working space with like people from other companies or building other startups, right? And so it’s much more of a collaborative thing kind of on your own terms, not just going into an office every day. So, I want to set the stage with that answer.
So having said that, I do think there’s a really good opportunity where we can, excuse me, where we can stay, kind of remote. I do think, you know, trade shows and, you know, CES’s of the world, the south buys and things like that. You know, every so often are really cool, but for normal day-to-day stuff, right?
Like, I don’t think people should feel fresh, pressured to [00:14:00] fly out to San Francisco for a meeting or go to New York for this like one very specific event. I think if you want to do that, then so be it, that’s fine. But I think for the general day to day, it’s fine to, you know, hop on a video call every so often, hang out on Discord and play video games together, a yac with one another, right?
Like it’s, it’s just very easy to do that. Because we live in a world now where like we do have the tools, we do have the games, we have the things that like actually support this online community building and, and friendship building. So, I’d say that that’s kind of how I think about it in my answer there.
I think every so often it’s fine to have the in person stuff, but it should not be the default normal day to day.
C: I love the like game nights stuff that you guys have going on. I’m not joining in ’cause I’m like, “Am I good enough to like, not embarrass myself?” But, like things like that I think are like… No, what were you saying?
Jordan Walker: Oh, I was just, I was just going to say yeah. No matter your skill level, happy to have you [00:15:00] join. We we’re, we’re taking anybody, so it doesn’t matter how good or bad you are at a game.
C: But things like that are like creative, you know, out of the box thinking when it comes to like connecting with people virtually. So what are some other ways that you found have been like, you know, some specific things that you would recommend to improve virtual community building or connecting? ‘Cause I think a lot of people are just like, “Oh, let’s just hop on a Zoom and talk or do a webinar.”
It’s very much like this like, like package thing that people feel like they have to do.
Jordan Walker: Yeah. Yeah. So, one thing I would say is like, I think a lot of people, you know, with just like Zoom being so prominent in everybody’s life, is that like, people forget, like, just pick up the phone and like facetime your friends or like, just give them like a normal phone call. I get it. Like Zoom is just like the so like archaic, like very like, like when we were on a zoom call, right,
like I’m sitting here at my laptop like it’s very like structured [00:16:00] and organized. It has like a certain connotation to it. But just like, just pick up the phone and like call someone. Like it’s very easy to like lay in bed or like lay on your couch while you’re super lazy in just vibe and to be frank and just like pick up the phone and call someone.
So I think people forget the ease and the meaningfulness of just a regular phone call. The second thing is, you know, I, you know, meet myself personally and a lot of people at Yac. We all like playing video games. So like we’ll all hop into like a Fortnite for example, together. And like we’ll all game together and kind of hang out that way, which is funny.
And then we also have just like random group chats about like whatever, right? People are like, “Oh, you know, we have like a random channel on Slack”. Well, it’s like, “Well, that’s not good enough.” Like a Slack sounds like a work connotation to it. Like I have a group chat on Twitter with some of our people and we just send memes
back and forth all day. We have a group chat on Instagram or like we just like send posts back and forth all day. It’s just like, you know, this stupid viral stuff that you see on Instagram. So just like doing things that like feel normal and not worky, if you will, really kind of help drive that forward as well.
‘Cause [00:17:00] yeah, you just gotta go. It’s gotta be more than the tools that you use for work that day. It can’t be the Zoom of the world, it can’t be the Slacks of the world. You got to go bigger than that. And so that’s what I’m doing to find and what I found to be working really well.
C: Yeah. And when it comes to Yac, how are you guys building with that mentality, like not making it feel so like, you know, structured or like it’s too confining? Is that like something that’s like part of your design?
Jordan Walker: Yeah.
And I think that’s part of like the, the inherent beauty of like the asynchronous nature of it. So since Yac is async and it’s kind of on your own time, you’re not forced to like, feel like it’s like this like daunting thing that like you have to do. Right? Like, you know, when you spin up a Zoom call, a Zoom call is like an event, for example, right?
Like you gotta schedule it. You gotta find the link. You gotta like look prepared. Right? Like you gotta make sure your lighting’s good. You gotta make sure your camera looks good, your audio sounds good. It’s like, “This is event.” Versus like yacing, you know, like during the day, like, I’ll go for like a walk and like, I’ll just like yac off my phone.
Like, I’ll like, just like yac someone [00:18:00] like off my phone, like while I’m walking or if I’m like laying in bed or like sitting on the couch or just like, you know, doing whatever. Like it’s just like this very casual kind of informal thing. So, the asynchronous nature of it is inherently very much catered to like, I don’t say casual way of working, but just like less jarring way of working, if you will. So that’s nice about it. And then also, just some things in the UI that we do to just like, make it very easy. Like it’s very easy to record, very easy to send it to someone. It’s not like, this whole thing that you got to like spin up and get a million parties involved to make happen.
C: So, I guess, you know, I got to kind of ask ’cause I’m a marketer. So what, what is next, as far as the marketing strategy for you guys? ‘Cause you, you haven’t done a lot of paid acquisition, right? So how are you, how are you maneuvering there?
Jordan Walker: Yeah.
So definitely have not done a lot of paid acquisition. We’ve spent a very, very, very tiny amount on marketing, ever in the [00:19:00] history of the company, which is kind of cool. So there’s three things that, you know, we’re we do super well and that we’re going to be tripling down on, on, on, on the marketing front.
So one is the community stuff that a we we’ve been talking about it. So like our Yac VIP’s, we’re going to be tripling down on that, which is really cool. We are going to be doing some events next year. So like, you know, CES South Bay will be there doing some stuff, which is really awesome. And then we’ll also be putting together some content, just kind of like online, if you will.
So like, you know, founder’s series of like, “Hey, here’s why we love Yac or here’s how we use Yac.” And things that are just more organic kind of, again, kind of based off our community. But things that just kinda show like, you know, “Hey, here’s other people who are using Yac and kind of builds that social proof.”
So those are the three things that we’ll be tripling down on. So you’ll see that, you know, later this year, early next year come from us. But yeah,
has spent very little on, on paid acquisition. You know, all the other channels we find are to tend to do much better for us. And so, you know, our thought processes, “Hey, we might as well stick with those because it’s working for us and keep doing that.”
So that’s [00:20:00] what we’re gonna run with.
C: Are there specific data points that you like tie to community? Because I know that like a lot of people find it hard to measure and say, “Yes, this has great ROI for us,” or is it more like a gut check that you’re like, “Yeah, this is working”?
Jordan Walker: It’s more, it’s more of a gut check for us. And, you know, that’s actually where I think a lot of communities tend to get it wrong. They put like, they try to like systemize it or like put data to it or like, it’s like social engineering and like friendships. Like, you can’t do that. Like, it’s weird. Like I would never do this with like my friends in real life.
Like, that’s just so odd. And so when we think about like these people in the Yac community, that’s how we think about them. Like, these are our friends. Like we’re not trying to like optimize our friends. Like that’s just such a weird thing to do. So I know there’s like no data or anything.
Jordan Walker: We, we like check, like you just can kind of feel like, “Okay, is it working? Like, are people talking and do people like it?
Like, or is it not?” But we’re not like measuring it. For example, I think that’s, I think I will say in general too, like one thing that tech tries to like do way too much, just trying to [00:21:00] over-optimize stuff. It’s some stuff that doesn’t need to be optimized. Like you don’t need a system for it. You don’t need a strategy for it.
You just be, you just need to be a real human to talk to people. So that’s our strategy for the community.
C: Yeah. Do the investors give you flack about that? I know investors are like really hungry for like every data point and metric. So is that like, has that been a tough conversation? Like…
Jordan Walker: Actually, actually, no. And I think that’s where we’re super lucky. We have the greatest cap table on the planet, like the face of the earth. And so actually nobody’s given us of crap about it. We’re all super supportive and it makes a ton of sense to them. Like they’re all very relatable. They’re all, you know, very human centric type people.
And like, we just have like real conversations with them. So I think, you know, we’re really lucky in that department ’cause yeah, you definitely hear your horror stories at people. You know, having some bad relationships with investors. But our cap table, everybody’s great. All our investors, you know, I feel like I have a really awesome relationship with. I can text or yac them at any point in time
and it’s something cool. [00:22:00] So yeah, very grateful for, for everybody on our cap table. And they, they all totally, totally get that.
C: Yeah. All right. Well, thank you so much. It was so great to have you, and, you know, finally got to talk to you. I’ve seen you on Twitter for like ever seen Hunter on Twitter. So it’s really nice to, to get to connect with you and learn more about what you’re doing.
Jordan Walker: Yeah, absolutely. This was so much fun. I appreciate you having me. Yeah, this was awesome.
C: And if people want to learn more about Yac or if they want to start yacing, where should they go?
Jordan Walker: Yeah. So, places to look, we are at Yac on Twitter at YAC. We are super responsive there. You can find the link to our website and all that stuff there. So Twitter is great for finding more about Yac. And if you have questions about Yac or you want to yac me directly yac.com forward slash Jordan. You can hit me up there and we can start yacing.
I can tell you. So yeah, it’s up.
C: Thank you so much, Jordan.
Jordan Walker: You’re welcome. Thank you. Take care.