Marketing
Community Building Strategy Beyond Social Media
Spotify effectively uses personalized marketing to dominate the market. Learn how you can easily apply personalization for competitive edge, regardless of budget or resources.
Interviews
How Wattpad Community Marketing Led To 90M Users & A Netflix Hit
An interview with the Wattpad head of marketing on how community played a central role to the brand’s growth to 90M users and several hit movies on Netflix.
Content Marketing
5 Tips for Creating Better Case Studies and Testimonials
Case studies and testimonials are essential to a solid content marketing plan. This article and podcast offer tips to create better ones, from the process to the actual writing.
Content Marketing
Stop Making Boring B2B Marketing Content
Check out the highlights and listen to clips from this podcast conversation on current trends impacting B2C and B2B marketing content.