Neon sign: Do something great with these free digital marketing tools for content creation

12 Best Free Digital Marketing Tools for Better Content Creation

Not only do I manage my own site, I’ve also worked for several companies where Marketing “owned” the website and was tasked with its care. If you’re the same, then you probably also know the value of being scrappy and resourceful when it comes to tackling digital marketing issues with limited bandwidth. I’ve collected some of the best free digital marketing tools to help you manage your own website or blog content without additional headaches.  

By the way, I’ve also got recommendations for content creation tools, free stock images for your content development, and content creation hacks for more efficient content creation. So check those out to get further tips!

Here are 10 recommendations, most of which are free.

Free Digital Marketing Tools for Easily Managing Your Website

1. Canva

Canva is an easy-to-use online app that makes graphic design much more accessible to all. It offers a ton of templates you can use so you don’t have to start from scratch when it comes to content creation. There are plenty of flexible options, tutorials, and fun features that will help you quickly get started and produce your own graphics for your website, blog or social media.

2. Mailchimp

Mailchimp is an email marketing management tool that nearly anyone can use, even if you aren’t a marketer, coder or designer. The website lets you build emails from scratch or by pulling inspiration from an existing template. And the drag-and-drop format removes technical barriers that might’ve held you back otherwise. Not to mention, the free subscription offers you plenty of features and functionality up to 2,000 list subscribers.

3. Hemingway App

Hemingway App gives you a full review of the readability of your online writing. If your goal is to produce concise, impactful copy, you’ll want to start running your drafts through this free app. The feedback offers a new perspective on your writing that will change your mindset about how to approach copywriting. 


This video editing app was recommended by a number of marketers when discussing valuable content creation tools. provides ease of use, but beyond that, it gives you a lot of flexibility, built-in features, and quick exports. Plus it’s free to start. I especially enjoyed using the automatic video captioning.

5. Evernote

If you’re like me, you constantly think up new ideas at the most inconvenient times. When you’re not able to sit down and dedicate time to working through them. Evernote lets you take and organize notes to make it easier to sort through them when you finally can get to them. 

6. Pocket

Pocket used to be known as Read It Later, which is a more fitting name for this app. Use Pocket to store all the things you come across and want to read at some point. It’s great for storing articles that would be great sources for content creation that you want to be able to pull back up when you’re in work mode.

7. Readwise

Readwise lets you save highlights and snippets from everything you’re reading, online or offline. If you want to save a quote, whether it’s from an academic research journal or a Kindle book or even an insightful tweet, you can easily do that. All your quotes and highlights are gathered into one personal library, and you get an email digest periodically sent to you as a way to remind yourself of some of the items you’ve saved. It’s a great way to collect content to refer to when you need inspiration. 


VSCO comes up a lot as a preferred photo editing app among Instagram influencers looking for a particular content aesthetic. You can also perform light video editing. There are a host of features through this mobile app, including beautiful filters to give your content a polished look.

9. Unsplash

Unsplash serves as one of the more high-quality free stock photo databases available online. All the downloads are free, plus new additions are made frequently. If you need photos or visual assets for your site, content, presentations, or anything else, this would be the place to go and grab those.

10. Grammarly

Copywriters and marketers bring this tool up a lot in conversations about the best tools for content marketing and improving writing in general. Grammarly acts as your personal digital editor and writing assistant to help you product error-free, professional copy. The free plan offers some basic functionality, and there are also other paid tiers with more robust features, too. 


Knowing the right keywords to use makes all the difference. gives you a cheat sheet for your keyword research and planning to improve your SEO strategy. Get a list of the best keyword suggestions for your website, Amazon listing, apps, social media content and more.

12. Yoast

I always include Yoast on lists of recommended tools for anyone who wants to improve their SEO strategy. This tool is a must-have whether you’re a beginner or an advanced SEO practitioner. It’s a plugin available to you if you have a WordPress website and performs an automatic SEO check before you hit publish on any digital content. An absolute game changer.

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