Best Marketing Email Newsletters: A Mega List of Examples
Marketing email newsletters seem to be incredibly popular right now.
Not just the usual brand-made ones.
As I’ve gotten more active on LinkedIn and Twitter, I’ve seen a few marketing influencers promoting theirs lately.
Noting all the newsletter promo, I figured why not sample as many as possible to see what’s being done well (and what’s not)?
As I said, I used to only get brand newsletters. But there’s been a huge shift in focus from B2B or B2C to building human-to-human (H2H) connections. It could be due to social media creating a stronger interest in one-to-one human connections rather than corporatesque (I’m trademarking that word) brand communication.
Here’s a stat that illustrates that trend. Even though people are currently spending more time on social media than ever before, 74 percent of brands are posting less content.
Individual social media users are posting more content, though, and leveraging their personal brands to benefit or grow companies, causes, you-name-it.
A key strategy seems to be building an audience on social platforms and then getting those added to your email database by offering educational e-learning courses, downloadable content, or email newsletter subscription.
One of the primary benefits of these, other than potential revenue generation, is that they give you direct ownership of your audience.
Your social media followers or connections aren’t truly yours. They stay on the platform throughout all of your engagements.
And you can lose them pretty easily, as we’ve seen in examples of influencer accounts getting hacked and wiped. Not to mention the looming possibility of a TikTok ban in several countries that would set all the influencers newly created on that platform back.
So converting social media followers to members of your email database is important so you can continue to engage with them on an ongoing basis. On your own terms.
My Criteria for a Great Marketing Email Newsletter
Back to the discussion of the best email newsletters.
I’ve reviewed a few of them to figure out what’s being done well right now. (I also want to take a minute to note that I also have an email newsletter you can subscribe to if you’re interested in information like what you’re reading in this article plus other marketing tips, tricks, trends, and insight from myself and across the web! Sign up for my newsletter.)
Here are some things I like in an email newsletter:
Beautiful design — Crisp, clear, simple, direct-to-the-point. I don’t care if there are a ton of images, but my preference is that the content is broken up into a way that’s easy to digest.
Useful content — Provides information that aligns with what was promoted and that makes an impact on my day. Can I learn something valuable from every edition?
Not overly salesly — I can’t stand getting email newsletters that are just blatant sales promo over and over. I signed up for your newsletter to get some kind of value or insights, not to have you try to push me to buy XYZ. A newsletter should be nurturing a relationship with me and building trust so that eventually I’ll want whatever is being offered.
Without further ado, in no particular order —
Check out my list of some of the interesting email newsletters to which I currently or formerly subscribed.
[Quick note: Not sure if you noticed, but I finally launched my own email newsletter! If you’re interested in case studies, news and general thoughts on marketing, CX, social media and tech, sign up here!]
Marketing Newsletters by Brands/Groups
Interesting and relevant news and information to keep up with the fast-moving web design and development industry. Created, written by, and maintained by Chris Coyier and team. Chris is co-founder of CodePen, a social development environment for front end designers and developers.
This newsletter aims to be the best showcase of email design and resources on the web. We’re providing transparency into product email and customer email cycles that are not available anywhere else.
The newsletter by Tom Fishburne, the Founder and CEO of Marketoonist, a cartoon studio focused on content marketing, thought leadership, and culture change
Written by a team of customer communication specialists, this is touted as “your guide to email marketing that works (and a whole lot that doesn’t). See weekly dissections of real campaigns showing up in inboxes everywhere.”
Just launched a brand new newsletter that provides a variety of content around learning new web skills.
Described as “The daily email newsletter covering the latest news from Wall St. to Silicon Valley.” Has built a really strong social media presence using a witty, casual tone. They also offer more focused newsletter editions, including the Marketing Brew and Emerging Tech Brew. And check out the newest release: Sidekick, which curates recommendations about entertainment, hacks and more from around the web.
Another newsletter that has built a strong brand over the years. This one is great if you want a quick update, as it advertise “business and tech in 5 minutes or less.”
This email newsletter delivers “emails once or twice a week covering topics from digital analytics to UX research to content marketing.” It’s getting included because of a recommendation from my network.
This newsletter shares insights about how to successfully use different growth strategies. It bases the content on input directly from Y Combinator company founders, so you definitely want to put this on your radar if you are looking for growth or acquisition strategy advice.
Marketing Newsletters by Individuals
Ann Handley is a powerful name in the copywriting world. For reference, she’s the bestselling author of Everybody Writes and Content Rules. This newsletter is delivered every 2 weeks and includes “new writing tips, useful marketing ideas, fresh thoughts, and some high-spirited shenanigans.” It’s one of my favorites!
If you want tips to help you nail email marketing, this newsletter would be the place to start. It’s created by Samar Owais, an email conversion strategist and copywriter for SaaS and ecommerce companies and entrepreneurs.
Created by startup founder Janine Sickmeyer, this newsletter celebrates founders, entrepreneurs, and builders in the startup ecosystem. It’s great for teaching you about building a company with a focus on startups and early-stage companies.
A newsletter covering marketing psychology and consumer behavior, this one comes from Adrienne Kohl, a B2B SaaS content marketing expert. The material helps you create a more effective content strategy.
Claims to “help you make sense of today with lessons from the past. Inspiration from history, literature, philosophy, poetry and art that speak to our current challenges. One essay, three links from the current business climate, three interesting stories, a recommended book and podcast, and plenty of epigrams.” Created byScott Monty, previously a Fortune 10 executive, who is a strategy, communications and leadership advisor.
This newsletter gathers advice on product, marketing, leadership and much more, courtesy of writer, angel investor and former startup founder Lenny Rachitsky.
A collection of thoughts, links, and insight from Haley Bryant. Topics range from general motivation, personal development, to social media. Haley Bryant is COO of Animals, a content and SEO strategy agency.
A collection of some great marketing and branding case studies along with clear, actionable commentary on why something worked (or failed). Great to follow if you want go beyond theoretical discussion and see practical application of marketing strategy.
A newsletter covering essays and thoughts by writer Matthew Ball. Matthew is the Managing Partner of Epyllion Industries and Venture Partner at Makers Fund and previous Head of Strategy for Amazon Studios. He holds bylines at New York Times, The Economist, Bloomberg, and more.
Analyzing the best biographies, shareholder letters, academic papers, business news, and online writing. Sidhartha Jha is a recent Northwestern graduate where he studied Operations Research.
With a focus on marketing, branding and communications strategy, newsletter author Ari Lewis advises on how to get in front of your audience.
Presents a number of interesting concepts with simple graphic designs. Stated purpose of this newsletter is “Helping ambitious people master their mental health and build independent income.” The creator, Jack Butcher, is behind Visualize Value and also has a pretty significant Twitter presence with over 32K followers.
Monday Musings by David Perell
David’s bio is listed as “I write, host a podcast, and run a writing school called Write of Passage.” Monday Musings is a collection of the “coolest things” he learns every week. His other newsletter, Friday Finds, is a links-only newsletter where he shares ideas he’s interested in.
3-2-1 by James Clear
The newsletter of James Clear, author of the New York Times bestseller, Atomic Habits, which has sold more than 1 million copies worldwide.
Benedict’s Newsletter by Benedict Evans
Benedict Evans spent 20 years analysing mobile, digital media and technology, and worked in equity research, strategy, consulting and venture capital. Now an independent analyst, he sends an email newsletter each Sunday about what’s happening in technology that actually matters, and what it means and gives them context and analysis.
Laura helped dozens of entrepreneurs write their business memoirs that are their legacy and contribution to the world of business and entrepreneurship. She’s also host of the Business of Writing podcast and offers a free eBook, Content That Converts.
Targets both marketers and founders with content to help sharpen and improve your marketing skills. Matthew Gattozzi, founder of the Gattozzi Collective agency, publishes this one.
Top of Mindby Stewart Hillhouse
This newsletter is created by Stewart Hillhouse, a marketer, writer, podcaster, and outdoorsy guy. His newsletter gives behind the scenes of his podcast, access to his marketing swipefiles, and first access to other new ideas he’s testing.
Weekly case studies arrive every week to provide insight on what works and what doesn’t from various campaigns, websites and more. The mind behind the work belongs to Andrea Bosoni.
An active figure on LinkedIn and principal of a marketing consulting firm, Mark offers a newsletter “featuring hand-picked content about marketing and sales, as things that are just interesting.”
Advertised as “the best ideas from the world’s best podcasts in minutes,” this newsletter provides a quick snapshot of takeaways. I enjoy being able to digest the content pretty quickly, while still feeling like I gained something from reading.
How can B2B marketing beat its reputation of being boring and stuffy? Learn more about that from this newsletter sent out by Jason Bradwell, a “‘T-shaped’ marketer” and B2B strategist.
A great newsletter created by the VP of Marketing at Buffer, a brand I admire for its exceptional approach to content marketing. He offers his personal thoughts and insights on all things marketing and branding.
This one primarily zeroes in on Internet communities and growth strategy. Former startup founder and Head of Product Strategy at WeWork Greg Isenberg runs this Substack newsletter.
This isn’t necessarily focused on marketing alone, but this newsletter covers a variety of topics that can help get the creative juices flowing to your brain. Plus it’s generally 500 words or less, and I love a newsletter that I can read quickly.
Get information and fun content around how marketing relates to your favorite pop culture trends. It’s sprinkled with nostalgia by UF marketing professor and Twitter #PopChat founder Brianne Fleming.
The Marketing Mind Meld by Kushaan Shah
If you’re a fan of the intersection of marketing, psychology, and science, you need to subscribe. This newsletter always delivers an opportunity to learn, from rising growth marketer Kushaan Shah.
I’ll be continuing to update this list with new email newsletters I subscribe to that I think are worth a look.
If you have a newsletter you’d like me to add, send me a message on LinkedIn or tweet me!
You can also sign up for my newsletter and get more tips, suggestions, and more each week.