Marketing
Your 2021 Reading List: Best Books to Read for Business & Pleasure
Some top business executives and marketing leaders provide recommendations for the best books to read in 2021 and to add to your reading list.
Marketing
2021 Marketing Trends & Insights From Business Leaders
A roundup of predictions and insights about 2021 marketing trends from some of today’s top business leaders and thinkers.
Digital Marketing
How B2C and B2B Brands Created Coronavirus Marketing Strategy for Recovery
Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here’s how you can learn from them.
Marketing
Gen-Z and Millennial Marketing Strategy Means Brand Evolution
Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.
Digital Marketing
3 Benefits of Waitlists For Your Product Launch (Plus Examples)
Why are waitlists so popular for product launch marketing campaigns? Here are some of the key benefits with recent successful examples from a variety of companies.
Marketing
The Increased Nostalgia Marketing Trend in 2020 and Beyond
Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.
Marketing
The Ultimate Gift Guide for Marketers and Copywriters
Looking for the perfect gifts for marketers and copywriters? Here’s the perfect gift guide for your holiday shopping!
Digital Marketing
Is Artificial Intelligence Better at Marketing & Copywriting Than Humans?
I tested out new copywriting AI apps to tackle the question: Is artificial intelligence better at marketing than human marketers?
Digital Marketing
5 Easy Changes to Improve Email Marketing Performance
If you’re looking to take better advantage of one of the strong channels for sales and marketing communications, apply these easy changes to improve your email marketing performance.
Digital Marketing
Virtual Influencers Could Be More Than A Marketing Trend
Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?