Marketing
Cause Marketing & Brand Trust: Communicating About Values & Politics
Recent surveys show cause marketing and communicating brand values on key social issues can increase brand trust and loyalty.
Digital Marketing
A Complete 2021 Guide to Onboarding: How to Keep Your Customers & Reduce Churn
Improving customer retention has a dramatic impact on the success of your product. Onboarding can be the best place to start achieving that.
Marketing
Macro vs. Micro Influencer Marketing: Picking the Best Brand Partner
When it comes to influencer marketing, successful strategy depends on selecting the right brand partner. A micro-influencer campaign can result in better outcomes depending on your goals.
General
41 Career Tips Learned From Our First Job Experiences
Here’s a roundup of career tips provided from LinkedIn professionals from multiple industries reflecting on their first job experiences.
Digital Marketing
Tips for Creating Your Freelance Marketing Strategy
A quick Q&A with tips on how to create and improve your freelance marketing strategy, including which social media channels to use and how to set competitive rates.
Content Marketing
TikTok, Netflix Prove Impact of Improving Content Distribution Strategy
Recent examples set by TikTok and Netflix show how much impact a better content distribution strategy can make.
Marketing
How COVID-19 Inspired A Pre Launch Marketing Campaign
Examples from a demand gen marketer on how one brand navigated COVID-19 to execute a successful pre launch marketing campaign.
Marketing
Lessons on Inclusive Marketing and Brand Authenticity from Rihanna
What key takeaways can marketers pick up from Rihanna’s authentic, inclusive marketing strategy around Fenty Beauty and Savage X Fenty?
Digital Marketing
Find Your Niche to Improve SEO Rankings and Reach #1
Some simple advice on how to improve SEO rankings for your website and reach the #1 spot on search engine results pages for desired keywords.
Marketing
How Niche Marketing Benefited Fiverr Growth Strategy
Despite investor concerns about targeting the largest addressable market, niche marketing fueled success for Fiverr growth strategy. Read about how the brand grew to a $5B valuation in 2020.