Best Newsletters for Marketers: Content, Social Media, Growth Strategy, & More
In This Article:
- Work the Funnel
- Total Annarchy
- Marketing Brew
- Inbox Collective
- The Marketing Millennials
- Socialtainment
- The Menu
- The Revenue Diaries
- Future Social
- Marketing Examples
- These Chapters
- TLDR
If you’re looking to stay ahead of the curve, subscribing to the best newsletters for marketers shouldn’t be an afterthought. Staying ahead in marketing means constantly learning and seeking inspiration. But with inboxes overflowing and attention spans shrinking, it takes a well-written, insightful, and consistent newsletter to stand out.
Whether you’re a growth marketer, founder, content strategist, or a CMO, there’s a newsletter out there that can feed your strategy with real-time insights, smart frameworks, and the occasional meme to keep things fun. (For my fellow Millennials, maybe I’ll even toss in a GIF-loving author or two.)
Here’s a curated list of 15 best marketing newsletters, including a mix of social media, content, analytics, and growth strategy gems, updated for 2025. These newsletters for marketers will give you fresh ideas, expert takes, and proven strategies (without the fluff).
💡 Check out the Ultimate Guide to Growth Marketing Strategy for a deep dive into the most up-to-date approaches to growth.
If you’re looking to stay sharp and informed, start with these handpicked B2B newsletters for marketers. And of course, I’ve made sure to select a wide variety of voices because diverse perspectives and thinking leads to better marketing.
1. Work the Funnel
Author: Marketing professional Chantelle Marcelle (hi, that’s me!)
Topics: Modern and effective growth strategies and case studies, modern marketing trends, the best marketing tools and resources
Why Subscribe: This newsletter dives deep into full-funnel marketing strategies, combining big-picture thinking with real-world execution tactics.
Work the Funnel delivers actionable breakdowns on everything from optimizing user experiences to testing emerging acquisition channels to the evolution of social media.
A Can’t-Miss Issue: A recent standout issue explored how Duolingo leverages memes, farts, and guilt trips to connect with younger audiences and create a culture of fast, constant experimentation.
2. Total Annarchy
Author: Ann Handley
Focus: Content marketing, writing tips, personal branding
Why Subscribe: Ann Handley is a legend in the content marketing world (she literally wrote the handbook on content marketing), and Total Annarchy lives up to the hype. Delivered every other Sunday, it offers sharp takes, writing inspiration, and marketing storytelling tips that stand out in a sea of sameness.
A Can’t-Miss Issue: I wonder how many marketers fainted at their desk when they saw the subject line “🌶️ How to Write a Good Sex Scene” come through. To have been a fly on the wall when Ann came up with that one… She delivers up smart, sharp insights, though, including an explanation of the Curse of Knowledge and why it’s messing up your content engagement.
3. Marketing Brew
Author: Various
Topics: Marketing news and trends, brand strategy, social media
Why Subscribe: It’s your go-to for daily, digestible marketing news delivered with personality.
💡 More of the best newsletters for marketers
Marketing Brew, powered by Morning Brew (one of the most prominent success stories in the B2B newsletter world), is widely considered one of the best newsletters for marketers wanting to stay in the loop on industry shifts. Its tone is witty but packed with substance.
A Can’t-Miss Issue: A recent February 2025 edition featured an exclusive interview with the CMO of Pinterest on leveraging AI for personalized content (which resulted in a 12% engagement lift, per internal platform data).
4. Inbox Collective
Author: Dan Oshinsky + Team
Topics: Growth strategy, email marketing, newsletters, campaign optimization
Why Subscribe: Dan runs an email consultancy, but he’s worked on email and newsletter strategy for a variety of companies, including Buzzfeed and The New Yorker.
His writing is fun to read, and I enjoy the candid way he weaves in his own anecdotes and opinions. Even if you aren’t growing a newsletter, you’ll find useful information among the strategies, case studies, and guides shared
A Can’t-Miss Issue: Crazy fact – there’s no official guide to prices for working with content creators or newsletters! As a newsletter creator myself, it’s been a challenge to navigate. And as a growth strategist reaching out to influencers and newsletter creators, it’s been a challenge to navigate. If you feel the same, you must read the issue titled “Understanding Five Different Ad Pricing Models.”
5. The Marketing Millennials
Author: Daniel Murray + team
Topics: Interviews, social media, marketing trends, hot takes, lots of memes
Why Subscribe: This newsletter combines memes, thought-provoking interviews, and marketing hot takes from some of the biggest names in the industry. And did I mention memes? So. Many. Memes.
A Can’t-Miss Issue: A feature on “How Duolingo Reinvented TikTok Marketing” received over 50,000 opens, plus some hot tips on how to take inspiration for social success from one of the Internet’s brand darlings.
6. Socialtainment
Author: Girls in Marketing
Topics: Digital marketing, career advice, community spotlights
💡 Go beyond the best newsletters for marketers: Check out this list of must-read marketing books
Why Subscribe: Created to empower women in marketing, this newsletter features job opportunities, expert interviews, and platform updates. With over 180,000 subscribers, it’s a valuable resource for networking and career growth.
A Can’t-Miss Issue: Their March 2025 roundup on SEO trends for women-led startups was widely shared.
7. The Menu
Author: Amanda Natividad, VP of Marketing at SparkToro
Topics: Marketing research and insights, SEO and content strategy, digital marketing, personal branding, parenting, food
Why Subscribe: Amanda offers a unique blend of marketing wisdom and creative insights, making complex topics accessible and engaging. Plus, she’s a trained chef and sprinkles in lots of delicious recipes and food references in each issue.
A Can’t-Miss Issue: In “Trust me, bro,” Amanda delves into the nuances of building trust in marketing, offering actionable advice for professionals.
8. The Revenue Diaries
Author: Kyle Lacy, Chief Marketing Officer at Jellyfish
Topics: Marketing career development, navigating high-growth software environments, managing and growing marketing teams, parenthood, mental health
Why Subscribe: Subscribers gain access to candid insights from a seasoned marketing leader who seamlessly intertwines personal anecdotes with professional lessons. Kyle’s transparent storytelling offers readers a relatable perspective on balancing the demands of a high-paced career with personal life, making it a valuable resource for professionals seeking genuine narratives. I’ve followed Kyle on social media for years, and I personally have learned a lot from his honest and open posts.
A Can’t-Miss Issue: In “Revenue Diaries Entry 12,” Kyle explores topics such as amplifying content marketing efforts, the journey through personal challenges, the complexities of achieving alignment in teams, and insights into career advancement hurdles. This edition provides actionable advice and reflections pertinent to professionals aiming for growth.
9. Future Social
Author: Jack Appleby, seasoned social media strategist with over 15 years of experience working with brands like Microsoft, Beats by Dre, Verizon, and Twitch
Topics: Social media strategy, content creation, creator economy
Why Subscribe: Jack shares in-depth analyses of successful social media campaigns, insights into platform algorithms, and strategies for improving audience engagement and growth. Jack’s extensive experience and candid writing style provide valuable lessons for marketers aiming to enhance their social media presence (and just maintain their sanity in this crazy digital era).
A Can’t-Miss Issue: In the March 13, 2025 issue titled “A Timeless Social Strategy,” guest writer Dakota Rae Lowe, VP of Social Strategy at Edelman, discusses principles to ensure content success across various platforms and moments. This edition offers powerful strategies applicable to evolving social media landscapes.
10. Marketing Examples
Author: Harry Dry, founder of Marketing Examples (over 100,000 subscribers and followers across platforms)
Topics: Case studies and examples of how to optimize in copywriting, SEO, social media strategies, and branding
Why Subscribe: Subscribers receive a curated selection of three short marketing examples, two copywriting tips, and one favorite tweet every Monday. This concise format ensures readers gain valuable knowledge without overwhelming their inboxes. The newsletter’s quality has earned it a very stellar reputation. When Harry drops a new issue, people drop everything to check it out. (It’s me. I’m people.)
A Can’t-Miss Issue: In his article “How to build a website which converts email subscribers,” Harry shares insights into optimizing website design to boost email sign-ups. He details strategies that led to a 12.9% opt-in rate, significantly surpassing industry averages.
11. These Chapters
Author: Christina Le, Head of Marketing at Plot
Topics: Leadership, personal growth, marketing career development, social media.
Why Subscribe: Christina provides an authentic narrative of her journey in marketing, making it a valuable resource for professionals seeking relatable insights and practical advice. Plus she went from specializing in social media to running an entire marketing org, which isn’t a conventional pathway. She’s got plenty to teach if you’re interested in mapping out your own career journey off the beaten path.
A Can’t-Miss Issue: In her article titled “Recap of my whirlwind of a first month as Head of Marketing at Plot,” Christina shares her unconventional start in the role, balancing a new position with family commitments and travel, offering readers a glimpse into her adaptability and resilience.
12. TLDR
Author: Dan Ni, founder of TLDR (1.25 million+ subscribers to date)
Topics: Startups, big tech developments, cutting-edge science, artificial intellgence
Why Subscribe: Subscribers receive a daily email designed to be read in under five minutes, delivering summaries of the most pertinent tech stories. This format caters to busy professionals who want to stay informed without dedicating extensive time to reading lengthy articles. The newsletter’s concise and curated approach has resonated with a vast audience, contributing to its substantial growth.
A Can’t-Miss Issue: In a recent edition, TLDR highlighted the significant drop in questions posted on StackOverflow following the release of ChatGPT in November 2022. The newsletter provided insights into how AI tools are impacting traditional developer communities and the potential implications for the future of programming Q&A platforms.
Final Thoughts: The Best Newsletters for Marketers
The best newsletters for marketers deliver a clear value prop: real, tactical insights backed by data and stories. The ones on this list hit that mark and more.
Before you subscribe, consider your own primary marketing goals (whether it’s scaling paid ads, mastering content, or building community) and choose at least 2 – 3 newsletters to follow closely. The real ROI comes when you apply what you learn. based on data-driven insights. Your path to explosive business growth awaits.
Interested in learning more about the best B2B newsletters? Sign up for my newsletter or subscribe to the Brand & Marketing YouTube channel to get fresh insight delivered to you weekly.
