4 Quick Marketing Tips from Alexander the Great
I’m going to get straight to the point on this one with some quick marketing tips listed out that are simple but effective.
I was originally going to make this a LinkedIn post, but my word count kept climbing, so here we are!
The idea for this post came after watching a special on Greek and Roman history recently. Alexander the Great and how created a successful campaign on and off the battle field came up as a topic.
I’ve gathered my thoughts into the following. These are 4 unbeatable, quick marketing tips you can take from Alexander the Great:
1. Have a vision.
Your vision should inspire you, your team, and your customers.
Don’t keep what you’re doing to yourself. Share it, and share it often.
If no one knows what you’re trying to accomplish, you won’t be able to successfully get buy in. You certainly won’t be able to create brand evangelists who will root you on, promote your message on different platforms, or lend their time and resources to you when needed.
In the book Content That Converts, Laura Hanley advises “Business is about people and your relationship with them. Clear communication is the most important skill you can develop to make the relationship successful.”
Turn your vision into a rallying cry to create an engaged community that will march beside you as you trek to victory.
2. Focus on innovation, not technology.
Many historians agree that Alexander’s success wasn’t necessarily due to the introduction of any fancy new weaponry. Instead he created a revolutionary, powerful war strategy that innovated practices and structures already in place.
Likewise you don’t need to rely on the snazziest new marketing technology or marketing software platforms. How can you be more effective with the resources you already have available?
“Our computers, our tools, our machines are not enough. We have to rely on our intuition, our true being.” (The Power of Myth)
3. Internal communication is as important as external.
If the people within your own organization aren’t excited about what you’re doing, they won’t be effective brand evangelists.
Alexander was not only effective at rallying the troops within his ranks.
He conquered a number of different peoples, and he was able to assimilate most of them by showing appreciation for their cultures and lifestyles. He got them on board by knowing how to communicate efficiently within his newly forming empire to create a sense of unity and acceptance for his leadership.
Become familiar with what the rest of your team is doing. Figure out how you can support their efforts or highlight the benefit of your marketing work to what they’re trying to achieve. Include them in the marketing roadmap to greatness.
4. Prioritize your mental health.
As Alexander rose to new heights, he fell victim to the common trappings of success. He let stress, pressure, greatness wear him down. Alcoholism and substance abuse crept into his lifestyle.
You don’t have to be a world conqueror to experience similar negative effects. Your health, both physical and mental, should always be top of mind. Health is truly the greatest wealth, and if you ignore it, you’re not going to be able to perform to the best of your ability.
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