Digital Marketing
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
A growth marketing case study from $6-billion brand Duolingo, a language learning app that tries to guilt trip users into more engagement.
A growth marketing case study from $6-billion brand Duolingo, a language learning app that tries to guilt trip users into more engagement.
Examples from a demand gen marketer on how one brand navigated COVID-19 to execute a successful pre launch marketing campaign.
What key takeaways can marketers pick up from Rihanna’s authentic, inclusive marketing strategy around Fenty Beauty and Savage X Fenty?
Despite investor concerns about targeting the largest addressable market, niche marketing fueled success for Fiverr growth strategy. Read about how the brand grew to a $5B valuation in 2020.
If you haven’t heard of Verzuz live battles, you need to see this brand building case study on the importance of community and conversation.
Joe Wicks, The Body Coach, serves as a perfect case study for using social media marketing to create a powerful, profitable brand.
Maximizing the ROI of attending a trade show or event can often come down to executing creative event marketing ideas. Read this case study about a time I had to deliver such an idea.