Marketing
How COVID-19 Inspired A Pre Launch Marketing Campaign
Examples from a demand gen marketer on how one brand navigated COVID-19 to execute a successful pre launch marketing campaign.
Marketing
Lessons on Inclusive Marketing and Brand Authenticity from Rihanna
What key takeaways can marketers pick up from Rihanna's authentic, inclusive marketing strategy around Fenty Beauty and Savage X Fenty?
Marketing
How Niche Marketing Benefited Fiverr Growth Strategy
Despite investor concerns about targeting the largest addressable market, niche marketing fueled success for Fiverr growth strategy. Read about how the brand grew to a $5B valuation in 2020.
Marketing
Brand Building Case Study: Verzuz Live Battles
If you haven't heard of Verzuz live battles, you need to see this brand building case study on the importance of community and conversation.
Marketing
Brand Marketing Case Study: Joe Wicks, The Body Coach
Joe Wicks, The Body Coach, serves as a perfect case study for using social media marketing to create a powerful, profitable brand.
Marketing
A Creative Event Marketing Case Study: How I Stood Out With an App
Maximizing the ROI of attending a trade show or event can often come down to executing creative event marketing ideas. Read this case study about a time I had to deliver such an idea.