Examples from a demand gen marketer on how one brand navigated COVID-19 to execute a successful pre launch marketing campaign.
What key takeaways can marketers pick up from Rihanna's authentic, inclusive marketing strategy around Fenty Beauty and Savage X Fenty?
Despite investor concerns about targeting the largest addressable market, niche marketing fueled success for Fiverr growth strategy. Read about how the brand grew to a $5B valuation in 2020.
Joe Wicks, The Body Coach, serves as a perfect case study for using social media marketing to create a powerful, profitable brand.
Maximizing the ROI of attending a trade show or event can often come down to executing creative event marketing ideas. Read this case study about a time I had to deliver such an idea.