Chantelle Marcelle, Brand and Marketing

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Digital Marketing

Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy

A growth marketing case study from $6-billion brand Duolingo, a language learning app that tries to guilt trip users into more engagement.

By Chantelle, 6 monthsAugust 12, 2022 ago
Marketing

How COVID-19 Inspired A Pre Launch Marketing Campaign

Examples from a demand gen marketer on how one brand navigated COVID-19 to execute a successful pre launch marketing campaign.

By Chantelle, 2 yearsOctober 11, 2020 ago
Marketing

Lessons on Inclusive Marketing and Brand Authenticity from Rihanna

What key takeaways can marketers pick up from Rihanna’s authentic, inclusive marketing strategy around Fenty Beauty and Savage X Fenty?

By Chantelle, 2 yearsOctober 7, 2020 ago
Marketing

How Niche Marketing Benefited Fiverr Growth Strategy

Despite investor concerns about targeting the largest addressable market, niche marketing fueled success for Fiverr growth strategy. Read about how the brand grew to a $5B valuation in 2020.

By Chantelle, 2 yearsOctober 4, 2020 ago
Marketing

Brand Building Case Study: Verzuz Live Battles

If you haven’t heard of Verzuz live battles, you need to see this brand building case study on the importance of community and conversation.

By Chantelle, 2 yearsSeptember 23, 2020 ago
Marketing

Brand Marketing Case Study: Joe Wicks, The Body Coach

Joe Wicks, The Body Coach, serves as a perfect case study for using social media marketing to create a powerful, profitable brand.

By Chantelle, 2 yearsSeptember 14, 2020 ago
Marketing

A Creative Event Marketing Case Study: How I Stood Out With an App

Maximizing the ROI of attending a trade show or event can often come down to executing creative event marketing ideas. Read this case study about a time I had to deliver such an idea.

By Chantelle, 2 yearsAugust 22, 2020 ago
Other Most-Viewed Articles
  • Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
  • How an Omnichannel Brand Strategy Made Target a Top 10 Ecommerce Retailer
  • 12 Best B2B Newsletters You Should Subscribe To Today
  • 5 B2B Influencer Marketing Tips & Examples For Success
  • 10 Email Newsletter Best Practices and Design Tips
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  • Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
  • How an Omnichannel Brand Strategy Made Target a Top 10 Ecommerce Retailer
  • 12 Best B2B Newsletters You Should Subscribe To Today
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