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Growth & Marketing Articles

CASE STUDIES • GROWTH • CONTENT • COMMUNITY • CULTURE

Exploring the rise of the virtual influencer and impact on community

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  • How Spotify Uses Personalized Marketing as a Competitive Edge

  • Lessons on Virtual Community Building Strategy I Learned During the Pandemic

  • How Wattpad Community Marketing Led To 90M Users & A Netflix Hit

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  • Content Marketing Distribution Plan Tips, Tactics, and New Channels to Test

    Content Marketing Distribution: 13 Tactics to Optimize Your Plan

  • Community Building Strategy Beyond Social Media

  • Cause Marketing & Brand Trust: Communicating About Values & Politics

  • Brand Marketing Case Study: Joe Wicks, The Body Coach

  • Brand Building Case Study: Verzuz Live Battles

  • BlackPlanet Founder Omar Wasow: The Importance of Niche Places in an Online World, interview featured on the Companies & Communities podcast

    BlackPlanet Website Throwback: Community Building Secrets from BlackPlanet Founder Omar Wasow

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© 2026 Chantelle Marcelle, Brand and Marketing

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