Digital Marketing
Influencer Marketing Reflects A Social Media Diversity Issue
Trends within influencer marketing reflect a social media diversity issue that ranges from the algorithm to brand partnerships.
Digital Marketing
Lessons on Virtual Community Building Strategy I Learned During the Pandemic
A recap on some lessons I learned about virtual community building from growing brands online during the pandemic.
Interviews
How Wattpad Community Marketing Led To 90M Users & A Netflix Hit
An interview with the Wattpad head of marketing on how community played a central role to the brand’s growth to 90M users and several hit movies on Netflix.
Interviews
Pexels Marketing Leader on Mission-Driven Brand for Millennial, Gen-Z Appeal
Pexels head of marketing talks about how the brand is using stock photography to change search algorithms and visual storytelling.
Digital Marketing
B2B Advertising: 5 Tips To Improve Paid Ads, Conversions & ROI
If you’re looking to improve performance of your paid ads, here are 5 tips specifically for better b2b advertising and marketing campaigns.
Interviews
BlackPlanet Founder Omar Wasow: Online Community Building & Social Networks
BlackPlanet founder Omar Wasow, currently a professor of politics at Princeton University, speaks about online community building and what goes into creating a resilient, thriving social network.
Marketing
12 Free Marketing Tools You’ll Love
A list of some of the best free marketing tools to help you with content creation, paid ads, campaign calendars and management, and more!
Interviews
Developing Britney Spears’ Brand: An Interview with Kim Kaiman
A complete interview with the woman who helped develop the Britney Spears’ brand strategy, music marketing pro Kim Kaiman. Here’s what she’s learned over the course of 30 years in entertainment marketing.
Interviews
Redefining Marketing Career Success: Interview with Ross Simmonds
Ross Simmonds, founder & CEO of Foundation marketing agency, discusses what he recommends for defining success beyond the CMO title.
General
The Best Business Books: Leadership, Career Development, Sales & More
A list of the best business books about topics like leadership, management, personal development, inspiration, revenue, sales & more.