Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here's how you can learn from them.
Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.
Here's a complete rundown of over 40 of the holiday marketing campaigns being released brands in 2020.
Why are waitlists so popular for product launch marketing campaigns? Here are some of the key benefits with recent successful examples from a variety of companies.
Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.
Looking for the perfect gifts for marketers and copywriters? Here's the perfect gift guide for your holiday shopping!
I tested out new copywriting AI apps to tackle the question: Is artificial intelligence better at marketing than human marketers?
If you're looking to take better advantage of one of the strong channels for sales and marketing communications, apply these easy changes to improve your email marketing performance.
Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?
Recent surveys show cause marketing and communicating brand values on key social issues can increase brand trust and loyalty.