Chantelle Marcelle, Brand & Marketing Consultant
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A Modern Digital Marketing Blog

Digital Marketing

How B2C and B2B Brands Created Coronavirus Marketing Strategy for Recovery

Both B2C and B2B brands positioned themselves for success in 2020 and beyond with innovative, resilient coronavirus marketing strategy. Here's how you can learn from them.

By ccmarcelle, 2 months ago December 13, 2020
Marketing

Gen-Z and Millennial Marketing Strategy Means Brand Evolution

Building a successful Gen-Z and Millennial marketing strategy starts with evaluating the need for brand evolution to remain relevant.

By ccmarcelle, 3 months ago December 6, 2020
Marketing

Holiday Marketing Campaigns 2020: 40+ Brand Examples

Here's a complete rundown of over 40 of the holiday marketing campaigns being released brands in 2020.

By ccmarcelle, 3 months ago November 29, 2020
Digital Marketing

3 Benefits of Waitlists For Your Product Launch (Plus Examples)

Why are waitlists so popular for product launch marketing campaigns? Here are some of the key benefits with recent successful examples from a variety of companies.

By ccmarcelle, 3 months ago November 24, 2020
Marketing

Nostalgia marketing was the biggest pandemic trend of 2020

Nostalgia marketing was one of the biggest trends picked up by brands throughout 2020 as a result of the pandemic.

By ccmarcelle, 3 months ago November 22, 2020
Marketing

The Ultimate Gift Guide for Marketers and Copywriters

Looking for the perfect gifts for marketers and copywriters? Here's the perfect gift guide for your holiday shopping!

By ccmarcelle, 3 months ago November 20, 2020
Digital Marketing

Is Artificial Intelligence Better at Marketing & Copywriting Than Humans?

I tested out new copywriting AI apps to tackle the question: Is artificial intelligence better at marketing than human marketers?

By ccmarcelle, 3 months ago November 18, 2020
Improve Your Email Marketing Performance: Check Out These Email Statistics
Digital Marketing

5 Easy Changes to Improve Email Marketing Performance

If you're looking to take better advantage of one of the strong channels for sales and marketing communications, apply these easy changes to improve your email marketing performance.

By ccmarcelle, 3 months ago November 17, 2020
Digital Marketing

Virtual Influencers Could Be More Than A Marketing Trend

Virtual influencers are growing in popularity as an option for brand partnerships. Are they here to stay or just a short-term marketing trend?

By ccmarcelle, 3 months ago November 15, 2020
Marketing

Cause Marketing & Brand Trust: Communicating About Values & Politics

Recent surveys show cause marketing and communicating brand values on key social issues can increase brand trust and loyalty.

By ccmarcelle, 4 months ago November 10, 2020

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