Content Marketing

Content marketing has become an invaluable piece of every brand’s marketing strategy, whether in a B2C or B2B industry. Engaging, informative content is expected of you to assert your position as an expert or thought leader with buyers.

At the same time, developing a consistent amount of high-quality content requires a large investment of resources. It can be an overwhelming undertaking to manage alone.

Content Marketing Statistics

  • 70% of marketers lack a consistent or integrated content strategy
  • 84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events
  • 70% of internet users want to learn about products through content versus traditional advertisements
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep

And let’s not forget the demands of maintaining a blog.

Search engines are increasingly showing preference to websites that feature long, in-depth content.

This extends to blogs.

  • Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts
  • 55% of marketers say blog content creation is their top inbound marketing priority

If you’re looking for support for your content marketing needs, you’ve landed on the right marketing website. My background includes experience as a journalist, public relations professional, blogger, freelance content writer, and content marketer.

Feel free to explore examples of my content marketing work and published pieces below.

Content Marketing Services: White Papers, eBooks, and Issue Briefs Longer pieces of content, such as white papers, eBooks, and issue briefs, are quite frequently among the more successful pieces of content marketing featured on a website.

They provide you with the flexibility to gate the content behind a form that captures visitor information and converts an anonymous visitor into a lead.

I've written several pieces such as this and helped brands launch thought leadership content marketing programs with comprehensive pieces. These pieces vary in length from shorter word count to well over 1,500 words.

Get in touch with me to request samples of this kind of work I've completed.
Content Marketing Examples: B2C Blog WriterI began blogging more than a decade ago and have contributed blog posts and articles for a variety of digital publications. These include company or brand blog pages, digital editorial websites, and online newspapers.

I can produce posts in a variety of lengths to match the tone you want on your page. I write fully search engine optimized content.

I can also help you develop an entire blog content strategy if you need more hands-on assistance with your web content marketing efforts.

Links to Some of My Blog Posts:
Is This the End of the Hotel App?
5 Benefits of Mobile Device Management for Hotels
Helping Patients with Chronic Illness Cope with Depression
Beauty and the Geek holds casting on UF campus
Content Marketing Examples: B2B Blog Writer
Content Marketing Services Example: Press Releases and Media RelationsPublic relations is a key part of a marketing communications plan.

I started my professional career working for various marketing and public relations agencies, garnering coverage for clients in publications like CNN and The New York Times.

I have a knack for recognizing newsworthiness in company announcements and crafting press releases or pitches that resonate. I also enjoy building relationships with trade publications to secure editorial content with visibility among the most relevant audiences.

Links to Some of My Press Releases and Earned Media Coverage:
Kaba and Intelity Announce Collaboration
Intelity Releases Cenium Integrations
"Intimate Strangers"